Information Architecture and Content Expert

Responsibilities:

• Analysis of existing site structure and recommendations for improvements based on user needs and task characteristics.
• Use of recognized methods, e.g. card-sorting in combination with tree-jack tests, to help optimize the architecture, the site/page structure and the navigation.
• Proposal for an appropriate taxonomy and metadata.
• Proposal for search engine optimization.
• Validation of structure and labels with users and stakeholders.

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• Strategic recommendations, guidance and planning of content creation, publication and governance.
• Content inventory/auditing (identification of all existing and related content, ROT analysis, identification of content overlaps, proposal for rationalization, 4 identification of gaps and need for new content and/or adaptation of existing content).
• Creation of content governance tools for consistency and quality, such as editorial guidelines, templates, workflows, lifecycle and maintenance plans.
• Coordination of content creation in compliance with the established guidance, templates, and voice and tone. Editorial guidelines and templates are intended for content contributors. Guidelines should include the following elements: objectives; main audiences; voice and tone; style; specific content conventions and standards; content types and their use; language policy; linking policy; metadata and SEO elements.

• Strategic planning for content creation, publication, and governance.
• Conducting content inventories, audits, and developing governance tools.
• Proficiency with IA tools.
• Familiarity with CMS platforms (e.g., WordPress, Drupal).
• Knowledge of SEO best practices and tools.
• Experience with taxonomy and metadata structures.
• Strong analytical and communication skills.
• Experience in project management and collaboration with stakeholders.

• Minimum Bachelor’s plus 5 years or master’s plus 3 years of relevant experience.